Motorola

BACKGROUND
Motorola is the #2 manufacturer of wireless handsets and a leading supplier of wireless infrastructure equipment. Motorola’s Lexicus Division specializes in the development of input technologies for mobile devices that do not have a traditional keyboard, such as handwriting recognition software, predictive text input software and graphical messaging software for OEMs.
CHALLENGES
Motorola developed a model for a new predictive text input system to be offered on Motorola's handsets, and successfully adapted it for several common languages. They sought Scribe Consulting's assistance in expanding that model into more exotic languages—Arabic, Hindi, Greek, Hebrew, and Thai—for which they lacked in-house expertise. This required a partner that not only had the knowledge of the broad range of linguistic and engineering technologies involved, but was also creative and flexible enough to design an elegant and effective system. In addition, all of this complex work was to be completed under a strict budget, because much of Motorola’s funding had been exhausted during the initial system development and the first phase of localization.
SOLUTIONS
Through a combination of Scribe Consulting’s in-house expertise and our extensive network of partners and relationships, Scribe assembled a design team covering the various linguistic and technical fields required. Significant cost savings were realized by conducting the initial concept validation as a thought experiment using experts in computational linguistics. Having ascertained that Motorola’s model could work within the linguistic characteristics of each language, Scribe began research into existing standards and best practices in mobile phone technology in each region while the internal linguistic resources of the system were being localized. Then the design team prepared the specifications of an innovative keypad layout and input method behavior for each language. Motorola’s engineers then implemented Scribe’s design into a prototype for validation testing by Scribe. Finally, groups of average consumers native to each target region were recruited for user testing. An iterative process of testing and refinement was conducted until the specified design worked smoothly and the users found it useful.
RESULTS
The breadth and depth of the knowledge of Scribe Consulting’s design team, coupled with their capacity for creative design ensured that an effective solution could be developed for each language with a minimum of costly trial and error. Meanwhile, Scribe's project management team controlled costs through smooth planning and execution of the project. As a result, Motorola was able to expand their range of supported languages into exotic linguistic territory and make this new product available over vast regions of the globe.
“The breadth and depth of the knowledge of Scribe’s team, coupled with their capacity for creativity ensured that an effective solution could be developed with a minimum of costly trial and error.”