Nik Software

BACKGROUND
Nik Software, Inc. (formerly Nik Multimedia, Inc.) develops software solutions for the growing digital imaging and photography markets. Established in 1995, Nik Software has become the recognized leader in digital photographic filter development and produces award-winning technology and plug-in products for digital photography and imaging professionals including U PointTM technology, Dfine®, Nik Color Efex ProTM, and Nik Sharpener ProTM software.
CHALLENGES
Nik Software offers an enormous variety of professional grade filter plug-ins for digital photo retouching, enhancement, and special effects. Being in the realm of fine art, the names and descriptions of many of these filters are abstract so as to convey a general feeling. They therefore required a localization partner that could not only understand and accurately translate advanced digital imaging terminology, but also had the creativity to successfully communicate such abstract concepts to profes- sional photographers from Asia to Latin America. Aside from the technical hurdles, this was also Nik Software's first major effort at localizing their products, and they wanted a partner they could trust to advise and guide them toward best practices in software internationalization, localization, and content management in order to keep costs under control.
SOLUTIONS
Scribe Consulting's first priority was to assemble translation teams with the appropriate background and establish comprehensive glossaries of client-specific and industry standard terminology. Working closely with Nik Software's developers, Scribe Consulting was able to ensure that all the terms were translated accurately and effectively into a terminology database that is continually maintained. Next, these resources were utilized in combination with state-of-the-art localization technology to smoothly localize the software, manual, and online help while maintaining accuracy and consistency across all the product modules. Finally, Scribe Consulting tested the newly developed localized filters and verified that the translations were correct and effective in context.
RESULTS
The expertise and professionalism of Scribe Consulting's project management team has forged a close working relationship with the client, founded on mutual trust and effective communication. The knowledge, experience, and creativity of Scribe’s translation teams ensured that all translations were technically accurate as well as effectively communicating highly abstract concepts. Nik Software goes to great effort to reuse content, such as between the software manual and online help, and Scribe was able to translate that effort directly into significant localization cost savings. Scribe Consulting continues to consult with Nik Software to produce greater efficiencies while maintaining high quality standards, enabling them to make their award-winning products available in markets around the world.
“They wanted a partner they could trust to advise and guide them toward best practices in software internationalization, localization, and content management.”