The Ritz-Carlton

BACKGROUND
The Ritz-Carlton is the gold standard of hospitality, thanks to its unshakeable credo and unwavering commitment to service. In the company’s 100 year history it has received all of the major rewards that the hospitality industry and leading consumer organizations can bestow.
CHALLENGES
The Ritz-Carlton was seeking to localize its website initially into Chinese, Japanese, and Arabic with the intention of broadening its customer base internationally. The website is founded on an extensive content management system (CMS) and the front end is almost entirely Flash enabled. Ritz-Carlton therefore required a localization partner who could not only handle the technical aspects of the website, but who could also provide the highest possible translation quality into difficult target languages, as befits a company that maintains its reputation by holding itself to such high standards.
SOLUTIONS
Scribe Consulting’s first established a dedicated project manager and linguistic team with experience in the hospitality field. They then developed a glossary of core terms and had the translations approved by Ritz-Carlton’s in-country staff. Finally, Scribe Consulting’s three-tiered process of translation, editing, and proofreading provided truly fluent and accurate representations of Ritz-Carlton’s distinctive message and style in each target language. In the meantime, Scribe Consulting’s experienced technical professionals were able to advise Ritz-Carlton’s CMS developers on how to modify their design in order to facilitate localization and better support exotic languages such as Arabic, which utilizes bidirectional text.
RESULTS
The knowledge and experience of Scribe Consulting’s translation teams ensured that all translations were of the highest quality, meeting Ritz-Carlton’s customary standard of excellence. The expertise of Scribe’s project management team, coupled with cutting edge localization tools and techniques produced top quality translations that were delivered on time and within budget. Scribe Consulting’s technical knowledge has also helped Ritz-Carlton improve its methods to save time and money of future localization projects. As a result, Ritz-Carlton’s website has been successfully launched in several languages, and planning is underway for more.
“Scribe Consulting’s experienced technical professionals were able to advise Ritz-Carlton’s CMS developers on how to modify their design in order to facilitate localization and better support exotic languages.”