Sandals and Beaches Resorts

BACKGROUND
Sandals and Beaches Resorts are a group of high-end, all-inclusive resorts offering the most comprehensive vacation experience available. Their holiday packages include everything from fabulous gourmet meals, anytime snacks and premium brand drinks to exciting land and water sports.
CHALLENGES
Sandals and Beaches Resorts rely on their websites to serve as corporate brochures that entice vacationers to their paradise-like accommodations and the all- inclusive packages they offer. When they decided to localize their websites, it was critical that they find a translation partner that could effectively describe the nuances of their legendary white glove service to prospective Asian and European guests.
SOLUTIONS
Throughout the project, Scribe recognized the importance of not just translating the text, but truly local- izing the content to appeal to prospective guests. Scribe Consulting identified the most appropriate linguistic team and then used its three-tiered translation process. This required that the text first be translated, then passed to an editor for refinement and then on to a proofreader. This three step process assures the most accurate translation and also the most localized content. In addition to the quality translation, Scribe Consulting established translation memory and terminology management tools that allowed the linguistic team to leverage previous translations and to utilize client- specific terminology.
RESULTS
Sandals and Beaches Resorts were able to fully localize two of their websites into several languages smoothly and successfully. The success of these sites has prompted them to localize their additional websites. The translation memory and terminology tools Scribe Consulting utilized have allowed Sandals to leverage their translations. This saves them money and time while creating a strong consistency throughout all of their localized sites. Most importantly, Sandals and Beaches Resorts have been able to ensure their localized sites serve the same purpose as their original site...to make their prospective guests feel drawn to their resorts for a vacation.
“Sandals and Beaches Resorts were able to fully localize two of their web- sites into several languages smoothly and successfully.”