Skyworks Solutions, Inc. is an innovator of high performance analog and mixed signal semiconductors enabling mobile connectivity. The company's power amplifiers, front-end modules and direct conversion radios are at the heart of many of today's leading-edge multimedia handsets. Leveraging core technologies, Skyworks also offers a diverse portfolio of linear products that support automotive, broadband, cellular infra- structure, industrial and medical applications.
In order to support the efforts of Skyworks Solutions to expand into high-growth telecommunications markets in Asia, they required a localization partner who could effectively translate their website and product offerings into Chinese, Japanese, and Korean. The challenge was to accurately translate content related to innovative and cutting-edge telecoms technology in a compelling manner. Another challenge was to adapt a highly stylistic website design to fit with Asian languages that are radically different from English.
Scribe Consulting's first priority was to assemble dedicated translation teams with the appropriate skills and background, and establish comprehensive glossaries of client-specific and industry standard terminology. Working closely with Skyworks Solutions, Scribe's team was able to ensure that all the terms were translated accurately and effectively into a terminology database that is continually maintained. Next, these resources were utilized in combination with state-of-the-art localization technology to smoothly translate the website content while maintaining accuracy and consistency across all the product modules while keeping costs in check. Finally, Scribe Consulting's graphic designers modified the tightly structured website in order to fit each Asian language in a compelling and aesthetically pleasing manner, and again worked closely with Skyworks' team to ensure that all the site features worked properly for each language.
The knowledge, experience, and professionalism of Scribe’s team ensured that all translations were linguistically fluent and technically accurate, as well as being delivered on time and within budget. The successful launch of the localized Chinese, Japanese, and Korean websites along with subsequent product updates has contributed to the continued success of Skyworks Solutions in penetrating profitable Asian markets.
“Scribe Consulting's graphic designers modified the tightly structured website in order to fit each Asian language in a compelling and aesthetically pleasing manner.”